Ross represents venture-backed start-ups, health systems, multi-state providers, and public companies on complex strategic, regulatory, and corporate matters. He also serves as outside (“fractional”) General Counsel for a select group of companies.  Drawing on his 16+ year career in health care law that includes several years both in BigLaw and as Chief Legal Officer for a successful Silicon Valley company, Ross has the expertise of a health and regulatory law specialist and experience of a practical-minded General Counsel.  In his practice, Ross places great emphasis on practical lawyering, creative problem solving, and strategic thinking. 

Within the area of health law, Ross has expertise advising clients on establishing new business arrangements, forming and structuring new and multi-state clinical practice models, HIPAA and privacy, telemedicine and remote physiologic monitoring, artificial intelligence, managed care contracting, third-party reimbursement, and health care fraud and abuse (e.g., anti-kickback statute and related laws). As a former (and current outside) General Counsel, Ross has experience advising companies on day-to-day corporate matters, equity financings, product compliance, marketing and engagement activities, contracting with health systems and third-party payors, Medicare and Medicaid readiness, HR and employment matters, insurance and risk management, business strategy, and clinical operations.  

Additionally, Ross is a director and founding member of Health Tech X, a non-profit dedicated to fostering connections among leaders in the digital health sector.  Ross has contributed to key discussions and publications on digital health and telehealth.  His contributions to the field were recognized with the National Law Journal’s General Counsel Impact Award in 2020. Ross was a legal pioneer in telemedicine, co-authoring the first legal treatise on telemedicine law in 2014.